When Fox Media approached Premier Press to create an affiliate press kit for a new show, The Cleaning Lady, that took a detour from the usual press conventions, the Premier team jumped at the idea. New TV shows and movies debut every day across various streaming services. Consumers have gotten used to seeing ads as
Lay’s®. A beloved American brand and the undeniable salty snack category leader. When you think of Lay’s you immediately think of potatoes and potato chips; it’s as simple as that. But that is also about as far as consumers’ minds go when thinking about the brand. Potato chips … What do you do with an
The BET Soul Train Music Awards is an annual music awards show honoring the best in African-American culture, music and entertainment. Every year fans across the globe look forward to its soulful performances, tributes and special appearances from entertainment’s biggest stars. At Premier we looked forward to something different – the months leading up to
THC products are required to be placed in child-resistant packaging. We devised a tube that holds the product inside the branded triangular-shaped customer-facing package that looks cool and complies with the regulation.
Music. It has the ability to tell a story, convey a mood and create a vibe or feeling. It can be powerful, moving and a statement all wrapped in one.
This is exactly what we set out to do when designing the promotional box for Spotify’s RapCaviar playlist. Create a vibe that mirrored the feeling you get when you listen to the RapCaviar playlist on Spotify.
In the end, we feel we did just that.
An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing
What could be more welcoming in the middle of a pandemic than a crackling fire burning in a cozy cabin, surrounded by drawers filled with fleecy creature comforts, each one branded with your favorite beer? Leave it to the team behind Corona Extra, the very beer brand being promoted in this Cozy at Home Cabin,
All the fluff, no bad stuff. And 100% recyclable.
To promote the event, he assemble
For their first California red wine blend, Australian brand 19 Crimes asked Snoop Dogg to put his name and face on the label. The launch of Snoop Cali Red demanded a spectacular introduction, in keeping with the irreverent vibe of both brands. So the Cashmere agency asked Premier Press to jump in. We conceived, built,