LOL Surprise! Rocking the Runway for Netflix

When MGA Entertainment introduced LOL Surprise! dolls and playsets to the K-through-middle school set in 2016, they kicked traditional marketing methods to the curb, opting to approach a bevy of well-selected social media influencers to create brand excitement. It worked. LOLs–Lil Outrageous Littles soon became a hot marketing phenomenon, winning the hearts and imaginations of

REAL LIFE/UNREAL LASHES, Save the Best For Lash

Whimsical, quirky, always playful–modern with a retro-girly twist. The brand personality of San Francisco-based Benefit Cosmetics may be lighthearted but they are very serious about the caliber of their products. Ready to launch four distinctively different mascara formulas in a highly competitive field, Benefit asked Premier to create a special promotion to get VIPs and

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We are closed today due to unsafe road conditions.