Whimsical, quirky, always playful–modern with a retro-girly twist. The brand personality of San Francisco-based Benefit Cosmetics may be lighthearted but they are very serious about the caliber of their products. Ready to launch four distinctively different mascara formulas in a highly competitive field, Benefit asked Premier to create a special promotion to get VIPs and

Lay’s Potato Vodka Packaging

Lay’s®. A beloved American brand and the undeniable salty snack category leader. When you think of Lay’s you immediately think of potatoes and potato chips; it’s as simple as that. But that is also about as far as consumers’ minds go when thinking about the brand. Potato chips … What do you do with an

Spotify RapCaviar Promotional Kit

Music. It has the ability to tell a story, convey a mood and create a vibe or feeling. It can be powerful, moving and a statement all wrapped in one.

This is exactly what we set out to do when designing the promotional box for Spotify’s RapCaviar playlist. Create a vibe that mirrored the feeling you get when you listen to the RapCaviar playlist on Spotify.

In the end, we feel we did just that.

Breaking Barriers for Equal Play, Equal Pay

An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing

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