Whimsical, quirky, always playful–modern with a retro-girly twist. The brand personality of San Francisco-based Benefit Cosmetics may be lighthearted but they are very serious about the caliber of their products. Ready to launch four distinctively different mascara formulas in a highly competitive field, Benefit asked Premier to create a special promotion to get VIPs and
Premier Press helped design influencer kit packaging for an electro-fying product launch from NYX Professional Makeup.
Never got your letter from Hogwarts™? Don’t worry, you’re not alone. All Potterheads have fanaticized about ditching their rank as a Muggle™ and joining the wizards and witches of Hogwarts at one point or another. With the help of Premier Press and a partnership with The Wizarding World of Harry Potter™, CASETiFY made this dream
The hype kit and product packaging for the Magic: The Gather release of the of the Kamigawa: Neon Dynasty card set.
When Fox Media approached Premier Press to create an affiliate press kit for a new show, The Cleaning Lady, that took a detour from the usual press conventions, the Premier team jumped at the idea. New TV shows and movies debut every day across various streaming services. Consumers have gotten used to seeing ads as
Lay’s®. A beloved American brand and the undeniable salty snack category leader. When you think of Lay’s you immediately think of potatoes and potato chips; it’s as simple as that. But that is also about as far as consumers’ minds go when thinking about the brand. Potato chips … What do you do with an
Premier Press stepped back in time creating 70s-inspired influencer boxes for the BET Soul Train Music Awards.
THC products are required to be placed in child-resistant packaging. We devised a tube that holds the product inside the branded triangular-shaped customer-facing package that looks cool and complies with the regulation.
Music. It has the ability to tell a story, convey a mood and create a vibe or feeling. It can be powerful, moving and a statement all wrapped in one.
This is exactly what we set out to do when designing the promotional box for Spotify’s RapCaviar playlist. Create a vibe that mirrored the feeling you get when you listen to the RapCaviar playlist on Spotify.
In the end, we feel we did just that.
An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing