NYX Cooler Influencer Kit
Premier Press helped design influencer kit packaging for an electro-fying product launch from NYX Professional Makeup.
Discover the Magic: CASETiFY
Never got your letter from Hogwarts™? Don’t worry, you’re not alone. All Potterheads have fanaticized about ditching their rank as a Muggle™ and joining the wizards and witches of Hogwarts at one point or another. With the help of Premier Press and a partnership with The Wizarding World of Harry Potter™, CASETiFY made this dream
Magic: The Gathering New Product Kit
The hype kit and product packaging for the Magic: The Gather release of the of the Kamigawa: Neon Dynasty card set.
The Cleaning Lady
When Fox Media approached Premier Press to create an affiliate press kit for a new show, The Cleaning Lady, that took a detour from the usual press conventions, the Premier team jumped at the idea. New TV shows and movies debut every day across various streaming services. Consumers have gotten used to seeing ads as
Lay’s Potato Vodka Packaging
Lay’s®. A beloved American brand and the undeniable salty snack category leader. When you think of Lay’s you immediately think of potatoes and potato chips; it’s as simple as that. But that is also about as far as consumers’ minds go when thinking about the brand. Potato chips … What do you do with an
Soul Train Influencer Packaging
Premier Press stepped back in time creating 70s-inspired influencer boxes for the BET Soul Train Music Awards.
Grön Cannabis-Infused Edibles Packaging
THC products are required to be placed in child-resistant packaging. We devised a tube that holds the product inside the branded triangular-shaped customer-facing package that looks cool and complies with the regulation.
Spotify RapCaviar Promotional Kit
Music. It has the ability to tell a story, convey a mood and create a vibe or feeling. It can be powerful, moving and a statement all wrapped in one.
This is exactly what we set out to do when designing the promotional box for Spotify’s RapCaviar playlist. Create a vibe that mirrored the feeling you get when you listen to the RapCaviar playlist on Spotify.
In the end, we feel we did just that.
Breaking Barriers for Equal Play, Equal Pay
An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing
Corona Cozy at Home Cabin
What could be more welcoming in the middle of a pandemic than a crackling fire burning in a cozy cabin, surrounded by drawers filled with fleecy creature comforts, each one branded with your favorite beer? Leave it to the team behind Corona Extra, the very beer brand being promoted in this Cozy at Home Cabin,