Premier Press helped create and implement the retail graphics and customization of Nike’s newly opened interactive flagship store in Soho, NYC. This interactive lifestyle store consists of five floors, each with their own unique experience. Our project management team, with services on the ground in NYC, handled a considerable lift in a short time-frame to

Nike has expanded their retail presence with their new flagship store in the heart of New York’s Fifth Avenue shopping district. The cutting-edge House Of Innovation features 68,000 square feet of space over six floors. The products created for the House of Innovation in NYC is a great testament to the 30 year relationship between

Darryl Makes Comics. Darryl Wears adidas. Premier Builds the Kit. Darryl McDaniels is best known as the “DMC” of Run-DMC, one of the most influential hip-hop groups in history, founded in 1981. More than 30 years later, he returned to a lifelong interest, and started his own comic book line. In all that time, one

Red Bull gives you wings once again as they team up with New Orleans Pelicans Anthony Davis to create another epic influencer marketing kit. Davis has made a career for himself with his signature eyebrows, massive wing span and his knack for making trick shots. Premier Press was brought in to help with this project

Life is stressful. Finding ways to relax can be difficult after always being on the go. Murad created a lotion to help with the stressors of life called the Revitalixir Recovery Serum. Murad wanted to eliminate traditional lotion mixtures by having the oil-based spheres separated from a water-based gel. Once a purple ball is broken,

For over a decade, Bliss has been providing their consumers with the tools to have healthier skin. When the company started in 1996, the marketing world relied heavily on the endorsements of celebrities to promote their products.  Today, A-list celebrities are being replaced by more relatable “social media influencers”, typically men and women between the

For the launch of its Petal Metal Collection with renowned makeup artist Vlada, Smashbox Cosmetics wanted to dazzle social media influencers with a package that shone with the same glossy, glamorous impact as the makeup inside. Smashbox launched the Petal Metal collection with a visually stunning YouTube video, featuring Vlada transforming everything she touches into

Maybe it’s what we should expect from the company that brought Flugtag, an event where a team of people build a go cart and ride it off a ramp into a body of water, into the public’s attention while becoming synonymous with extreme sports. Red Bull is now using its promotional muscle to help bring

Nike was born in the small town of Eugene, Oregon and found its’ home up in the city of Beaverton, Oregon. Bill Bowerman and Phil Knight had an idea to reinvent athletes and how they perform. Over time Nike decided to also reinvent awareness for the LGBTQ Community with their BETRUE seeding kit. Nike has

Kendrick Lamar wanted to show the world his take on the classic silhouette. Inspired by his Pulitzer-prize winning album, the DAMN Nike Cortez contrasts modernity with timeless style. The packaging for this shoe needed to make a statement just as bold. Nike partnered with Premier to bring the series of boxes to life. Embossing and