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Sustaining Print Excellence

Posted by on Nov 18, 2015 in Blog, In the News, News, Sustainability |

printing-impressions-logo

It’s not the Rolling Stone, but we’re excited to be the cover store for the November edition of Printing Impressions magazine, the most widely read resource for the printing industry.

They covered almost every aspect of Premier Press, including:

  • Our customer focused approach that includes brainstorming during the creative process, R&D, and cradle-through-delivery service
  • Leadership in sustainable printing and manufacturing
  • Our new 350,000-square-foot manufacturing facility
  • The wide variety of offset, digital, and wide format printing and finishing processes that allow us to quickly turn around complex customer projects.
  • G7 Master Printer processes that allow consistent color and quality across the range of our printing technologies.
  • Being a family owned business

Read the entire article (PDF).

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Premier Press Named Oregon Manufacturer of the Year

Posted by on Oct 29, 2015 in Awards, Blog, In the News, News |

 

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We’re honored and excited to be selected as the Oregon Manufacturer of the Year in the 100-500 employee category by the Portland Business Journal. The continuous improvement program we initiated two years ago, with the help of the Oregon Manufacturing Extension Program, has transformed our culture. All of our employees feel enabled, and expected, to find ways to continuously improve our processes.

The move into our new home on Swan Island hasn’t hurt either. With all of our equipment, warehousing, and employees under the same roof we’ve enjoyed a tremendous increase in internal communications, and we’ve reconstructed our workflows to allow more efficient production. Stop by if you haven’t seen our world class manufacturing facility yet.

Read more about us and all the reward winners in the Portland Business Journal article, or jump straight to this photo and caption about Premier Press.

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High-Tech Printing Still In Demand

Posted by on Feb 24, 2015 in Blog, In the News, News |

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Joseph Gallivan from the Portland Tribune recently paid us a visit in our Pearl District headquarters. While he came to talk about our upcoming move to Swan Island, what he ended up enthalled with was the the wide range of services we do for our clients. He touched on everything from wide format retail graphics, custom boxes for high end promotions, custom books, to our impressive equipment like large format printers, Zund router, and six color offset presses.

Read the entire article here
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Appetizers, Drinks, and Awareness

Posted by on Aug 8, 2014 in Blog, Large Format, News, Sustainability |

Wieden and Kennedy opened up their doors to the Pearl for August’s First Thursday to display Portland Design Museum’s exhibit of Green Patriot Posters.  Graphic and striking visual reminders of the precarious position global warming presents, the Green Patriot Posters were commissioned to bring environmental awareness, educate and invoke response from the public. The creative work from 50 designers is displayed in the W&K gallery. Each poster is a thought provoking and creatively designed message shedding light on a dirty situation.

The Green Patriot Posters were printed sustainably at Premier Press using VOC-free UV ink, 100% wind powered and carbon free footprint. The art is directly printed onto Eco board, a substrate which is 98-100% post-consumer recycled material. No plastic laminate was used. It is 100% recyclable. Equipment and process along with materials is critical in the #sustainableprint equation. Premier Press is certified green by SGP, Sustainable Green Printing Partnership. This certification requires ongoing third party audits and continuous improvement in sustainability through manufacturing best practices, social responsibility and public education to reduce environmental impact.

The evening was entertaining as well as enlightening. Drinks were served alongside amazing appetizers provided by Devil’s Food Catering. It was an evening of meeting and talking to people who care about the environment, enjoy great graphic design and were affected by the ecological messages communicated through art…and were in good Portland form, fun to hang with.  The exhibit is running now until September 26th.  Stop by. Check it out.  Share what you see…Make the difference.

http://www.designmuseumportland.org/green-patriot-posters/

#sustainableprint

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Great Design to Combat Climate Change

Posted by on Aug 7, 2014 in Blog, History, Large Format, Sustainability |

The Green Patriot Poster Wieden + Kennedy

The Green Patriot Poster Exhibition

The Green Patriot Poster exhibition opens August 8, 2014 at Wieden & Kennedy. The exhibition displays beautifully designed posters created to raise awareness and support the battle against global climate change.

In support of this green initiative, Premier Press reproduced the artwork using sustainable UV voc free print direct-to- board, a recycled/recyclable material.

#sustainableprint

The posters’ environmental messages were inspired by the iconic style of WWII propaganda posters created by Franklin D. Roosevelt’s Works Progress Administration.  The government agency alleviated unemployment by hiring 8.5 million craftsmen for public works projects with the motto, “Give a man a dole, and you save his body and destroy his spirit. Give him a job and you save both body and spirit.”

In the same spirit, the Green Patriot Poster project communicates the call to make behavioral changes to help save our environment through graphics. The Design Museum Portland stages public exhibitions, events and programs to show the “who, why and how” behind great design and innovative thinking that is part of our everyday lives. Spotlight on how great design incorporated into our environment enhances our everyday lives socially, economically and environmentally.

Come by Wieden & Kennedy, 224 NW 13th Avenue, Portland, Oregon to see this incredible display—and be inspired!

http://www.designmuseumportland.org/green-patriot-posters/

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TEDx / TED Talks. Perfect! What is it all about?

Posted by on Apr 7, 2014 in Blog |

Richard Saul Wurman, cognizant of a convergence of creativity in three unique fields, technology, entertainment and design, held a conference in Monterey, California in 1984 for intellectuals with an open-minded and creative outlook sharing “ideas worth spreading”. Six years later Wurman and partner Harry Marks held another event, invitation only. In 2001 Wurman handed the concept over to Chris Anderson who created TED, a nonprofit challenging creative, intellectual and interesting people worldwide to share their ideas, passion and inspiration. Ted Talks were born. In 2006 the first Ted Talks were posted online. In the fall of 2012, TED Talks celebrated its one billionth video view.

I think Helen Walters’ post, “What will blow our minds in the next 30 years”, says it all. (March 24, 2014 TED blog). TED events spread like wildfire globally. Over 1600 talks from visionaries worldwide challenge participants to think outside the lines. What does TED bring? Ingenious thinking, creative brainstorming and inspired visions. TED takes us down a path of inventive conceptualization. The top TED Talk locution really tells the TED story, (tedx.com), such as Sir Ken Robinson says schools kill creativity, Simon Sinek great leaders inspire action, Pranav Mistry the thrilling potential of SixthSense, Steve Jobs how to live before you die, Keith Barry brain magic, Susan Cain the power of introverts and Arthur Benjamin mathemagic.

PDX TEDx is at the Keller Auditorium, April 12, 2014. Grab your tickets while they last at tedxportland.com. The theme “Perfect” is symbolized by a photo series of iconic artifacts. Catch a glimpse of what’s to come on our building graphic in the Pearl, 510 NW Glisan. Portland’s event is considered one of the top programs worldwide “…bringing ideas worth spreading to a city known for spreading them.”

 

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Tulip Fold Record Album Sleeve

Posted by on Feb 21, 2014 in Blog, Design Tips |

Here’s a short video on a project we implemented with Lizy Gershenzon of Scribble Tone for her client Marmoset Music.

Fold Factory videos are a great place to get ideas for innovative print projects that will make your piece stand out.

This innovative record album sleeve uses a “tulip fold” that reveals a medley of images that gives the sense of community that went into the collaborative project.

Check out Marmoset Music’s awesome Side By Side project.

Contact us if you want innovative ideas that will make your project distinctive or just give us a call at 503.223.4984.

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Marketing Creatives and Technologists

Posted by on Feb 14, 2014 in Blog, Connect, Integrated Media Marketing |

marketing requires creatives and techies

There’s been a lot of chatter on social media lately about the direction that marketing, and the necessary skills required for modern marketing, are headed. Campaigns now spread across many channels: email, direct mail, social media, and landing pages on web sites to name a few. New technology tools are are being used to implement campaigns and measure their performance, allowing marketers to do two very important things:

Justify marketing budgets.  Measurement allows an accurate ROI to be determined.

Continuously improve.  Measuring the performance of each channel, as well as the effect that detailed design and copy changes have on response rate allow marketers to consistently improve campaign performance.

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Green, Sustainable, Earth-Friendly

Posted by on Jan 23, 2014 in Blog, Connect, Sustainability |

Really? Better Take a Closer Look.

For those of us in the Graphic Arts Industry, SGP Sustainable Green Printing Partnership has taken all the guessing out of green. Established in 2008, this organization has taken a magnifying glass and reviewed all aspects of the printing industry. “You have been tried, reviewed, and in many cases found wanting.” If your supplier is not SGP Certified by the Sustainable Green Printing Partnership, the business most likely is not operating sustainably—yes, even if Green is in their name!

SGPBlog_REV

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Case Study: Direct Mail vs. Email

Posted by on Jan 9, 2014 in Blog, Connect, Integrated Media Marketing, Why Print? |

EmailDirectMail2We love email. It is an inexpensive way to keep in touch with an engaged set of customers and prospects.

We also love direct mail. There’s not an easier and better way to get your brand in your prospects hands and stand out from your competition.

A frequently asked question is:

“When is it better to use one medium over another?”

While every audience, every message, and every customer journey is different, here’s a case study that shows that to answer this question you have to dig deep, understand your customers and understand your business processes.

A recent study by the utility Natur-Enegi A/S out of Denmark compared the cost of billing primarily small and medium sized customers using direct mail and email. The results were surprising.

Cost to get paid:

Direct Mail: $3.25 / customer
Email: $5.75 / customer

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Print Design Needs Bleed

Posted by on Nov 21, 2013 in Blog, Design Tips |

design_across_spreadFiles without proper bleed is a common problem we see when preparing art for print. Bleed is the part of the art that extends beyond the trim edge of the final printed piece. Since there ares slight variations in the printing and trimming processes, if the artwork ends right at the trimmed edge it’s too easy to be off by a hair on the cutter and leave a glowing sliver of white paper visible. To keep this from happening it is important that your art extends beyond the location of the trimmed edge.

Ask your printer how much bleed is appropriate for a specific job. For offset jobs an eighth of an inch is necessary; for wide-format jobs on big inkjets as much as half an inch of bleed might be required. While most graphic designers include bleed when they are working on a job, if the settings aren’t correct, that bleed can disappear before the job leaves your studio.

Fortunately, design tools have ways to help us get it right.

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Responsive Web Design for Mobile

Posted by on Nov 11, 2013 in Blog, Connect, Integrated Media Marketing |

“Mobile first” and more recently “Multi-screen” are hot topics for marketers these days. People – your customers and prospects – are not constrained to their computer when answering your emails, reading your blog, and researching competitive information. They bounce between their laptop or desktop computer and mobile phone throughout the day.

57% adults now own a smart phone. Mobile traffic share on our own web site has increased over 38% in the last year. This table shows the percentage of people that use their smart phones for tasks they used to have to do on their computer.

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Cell Phone Activities 2013 | Pew Research Center

Not too long ago you either had to build a separate mobile version or versions of your web site or have your site visitors suffer through a mediocre or worse experience. With the wide variety of smart phone screen sizes and users’ preferences of viewing web sites in a portrait or landscape orientation, it is impossible to optimize your web site for all combinations.

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Print Rocks 2013 Awards Best of Show Winner!

Posted by on Oct 15, 2013 in Award winning, Awards, Blog |

 

Print Rocks 2013!

The world of print holds this annual event. Like the Grammy awards, perhaps not quite as formal–I never did find a red carpet. This illustrious event is presented by PPI, Pacific Printing Industries Association, the Northwest’s Visual Communications Industries Association. Quite a mouthful there. All to say, Printing Association. Our NW Branch covers Oregon, Washington, Montana, Idaho, Alaska and Hawaii. Printers from this region send in samples of their best work to be judged for this event. Winning print samples from this event are then sent to the International Program. Winners of the international judging receive a gold statue of Benjamin Franklin. Solid gold, dreaming here. The “Benny” award. Our industry’s version of an Oscar. Print is judged in many categories such as books, folders, promotional mailings, self-promotional pieces and multi-channel, according to production categories such as offset, digital, specialty screening, foil, emboss, die-cut, wide format / large format, etc.
Premier Press came home with a long list of awards. A big thank you to all the wonderful and creative clients we work with!

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PDX Bicycle Deliveries At Their Finest

Posted by on Oct 3, 2013 in Blog, Sustainability |

ericblogFor 20 years, Eric Spence has been maneuvering through Portland on his delivery bike, rain or shine, hail or snow (usually rain however). He claims he’s “never not been able to ride because of the weather,” saying that in the event of extreme weather, he switches to his bad-weather bike and may sport elbow pads in case of the rare occasion he falls.

Though never seriously injured, Spence joked recently about a head on collision with his favorite NW transient, “Pinky”, one of the many Portland characters he sees regularly on his route.

Although it varies, Eric Spence says he completes around 16 deliveries in a day. On average, a delivery takes him about 30 minutes. He travels from Premier Press as far as the East Side or St Helens, and as close as NW and downtown.

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Premier Wins! Benny Award for Best Catalog!

Posted by on Sep 12, 2013 in Award winning, Blog |

mastercraftPremier Press Receives International Recognition!

MasterCraft Boat Catalog produced by Premier Press and designed by Nemo takes home the print industry’s coveted Benny Award (the grammy of print) in the Best Catalogs division. Presented by Printing Industries of America, the best of the best of the industry worldwide are represented. Held in conjunction with PRINT 13 in Chicago, Illinois, this gala showcases award winning print in every category,  book to box.

The award-winning MasterCraft Catalog is more than a catalog, it is a keepsake for any boat owner or wanna-be captain. Premier Press floods the cover with a proprietary formulation of soft touch coating. The result is a photo that draws you into the experience of skimming the water in an amazing boat. The scene glows with enhanced color depth and fine product detail. Inside the catalog, beautiful boats float in spot high gloss uv coating giving striking luster to the product. Interlaced within the catalog are captivating scenic shots printed in 340 line UV ink on uncoated paper creating intriguing gloss and dull contrast imagery pulling the reader into a user experience.

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